Philipp Plein, the German luxury fashion company, is discontinuing its dedicated sports line, Plein Sport. Instead, sports products will be integrated into the main collection in the future, with a potential especially for sneakers. The sports line was launched in 2016, with a plan to open around 50 stores within two years. From now on, there will only be Philipp Plein and the menswear brand Billionaire, a company in which the eponymous German designer has taken over the majority from the Italian entrepreneur Flavio Briatore. The Lugano-based Plein Group generated sales of €255 million in 2018.

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