Pierre Comte is K2 Sports' new country manager for France. Comte, 38, has more than 14 years of experience in the sporting goods industry, and most recently was country manager in France for The North Face. He replaces Ivan Cecotti, who left the sporting goods industry. In his new job, Comte will handle sales and marketing activities for all of K2's brands, including Ride snowboards, Line skis and Fulltilt ski boots, working closely with the company's agent BW3. Tom Bouldoires of BW3 will report to Comte.