Planetics, the German online marketplace for sustainable and fairly produced sporting goods, announced on LinkedIn that Melanie Hüttenberger joined the company as its new marketing manager on June 1. Hüttenberger has more than 20 years of experience in PR and marketing, founded her own sustainable yoga label (hut & berg), and served as manager retail.brand.people at Lululemon from 2013 to 2019 during the time of the Candian sports label’s entry into the European market. After that, she focused more on sustainability and diversity, working freelance as well as at Tiffin Loop, a completely plastic-free loop system for sustainable packaging. “With her many years of experience in the textile and sports industry, Mel is the best fit we could have wished for. Not only has she successfully run her own yoga wear label, but she also launched and led Lululemon’s branding efforts in Germany, France, Sweden and Switzerland,” Planetics commented on social media.
