Preparations are in full swing for the Olympic Games at Lacoste, which is opening a flagship store of about 700 square meters on Brompton Road in London. Replacing a much smaller store on the same street, this will be the French brand's largest outlet – nearly twice the size of its flagship store on the Champs-Elysées in Paris and larger than its outlet of 450 square meters in New York. While Lacoste has turned into a lifestyle brand, it continues to be strongly involved in sports categories such as tennis and golf.

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