Prince is opening a store in Wimbledon, London, in connection with the annual tennis tournament in this historic site. A private VIP and media event will mark the opening this coming weekend in the presence of Nick Bollettieri and some top tennis players sponsored by Prince. The store will carry the entire range of the brand's products including its tennis and squash racquets, its footwear, its strings, grips and other accessories, as well as its latest line of apparel and other merchandise created for the Wimbledon Championships. Prince is the official sponsor of all the retail windows at Wimbledon and the official license partner for racquets, bags and other accessories. A competitor, Babolat, recently became the official supplier of footwear to Wimbledon.

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