Burton is once again inviting snowboarders across the globe and in eight participating winter sports resorts in Europe to celebrate the legacy of its founder Jake Burton Carpenter, who passed away in November 2019. In-person or digital activities are planned for March 11, 2023 in the resorts of Switzerland, France, Poland, Sweden, Austria, the Netherlands and Czech Republic as well as online using the hashtag #rideonjake.
Details on the day’s activities are available through a dedicated website.
