As expected, Adidas has announced the launch of a line of apparel with Peloton on March 25. The Adidas x Peloton spring/summer 2021 collection – designed in collaboration with the Peloton instructors Ally Love, Robin Arzón and Cody Rigsby – is made of tank-tops, tights, shorts, hoodies, T-shirts, crewnecks, sports bras, and joggers. The 11 neon-hued items are priced at $30 to $85 and will be available through the Adidas and Peloton websites and in selected Peloton showrooms. The accompanying marketing campaign kicks off on March 18 with a series of on-demand classes, available on the Peloton Bike, Bike+ and the Peloton App. A live class will follow on March 25. Adidas will in addition release Creators Club content and hold a members’ raffle for clothing and a one-on-one virtual styling session with Ally Love or Cody Rigsby.

Adidas Peloton