Adidas has launched a new label, Adidas Sportswear, “curated to serve the next generation.” The spring/summer release includes a reimagined tracksuit, a silk-like striped dress, and a shoe made in part with recycled materials. Designed for everyday wear but described as “sporty in essence” the pieces come with added performance technology.
Actress, advocate and producer Jenna Ortega will be the face of the new label, as well as its accompanying campaign “All That You Are.”
The label complements the existing Performance and Original labels. It is the brand’s first new label in five decades.
Adidas Sportswear will launch worldwide on Feb. 09, 2023 via the Adidas website, and with early access on the Adidas App from Feb. 02.
For more on the current trend of fusing the everyday of fashion with the performance of sporting wear, see our article: Gorpcore: The trend that could be bigger than athleisure.
