Product & Marketing

Adidas releases its first NFT collection

2021-12-17T17:14:00

Adidas female changemaker statues in London

Source: Adidas

As we reported earlier this month, Adidas has struck deals with three producers of non-fungible tokens (NFTs) on the Ethereum blockchain: Bored Ape Yacht Club (BAYC), gmoney and PUNKS comic. The fruit of those initiatives, a first collection of NFTs under the Adidas Originals brand of lifestyle products is slated ...

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