Adidas has announced a “long-term partnership” with Félix Auger-Aliassime, the youngest tennis player in the global ranking of the top 25 professionals. At the age of 20, the Canadian has scored as the 21st best male tennisman. Adidas indicates that one reason for the partnership is the fact that he has set up an internet platform to encourage grassroots engagement in the game. Auger-Aliassime will start wearing Adidas’ tennis shoes and apparel in the Australian Open next mon.

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