ATP and WTA launch a joint marketing operation

2021-08-20T17:08:00

The ATP (Association of Tennis Professionals) and WTA (Women’s Tennis Association) have announced the launch of Tennis United: CrossCourt, the second season of their Tennis United digital content series. Tennis United was first launched in 2020, and transitioned to an “integrated marketing operation” in January 2021. The first episode of ...

You’ve read your 2 free articles this month

Register  a free account or login  to unlock 3 more articles each week

SIGN-IN if you are already a subscriber of SGI Europe.

Gated access promo

Register today and unlock 3 more articles each week

See what industry leaders read every day:

  • Curated industry intelligence  you won’t find anywhere else—selected from 500+ sources
  • Exclusive interviews, case studies, and consumer insights  on emerging markets and trends
  • Expert analysis  on corporate moves, financials, retail trends, regulation, and innovation
  • The Daily Digest —essential sporting goods news delivered every morning

Register for free

Already a subscriber? Sign in

Ready for unlimited coverage?

Upgrade to Professional or Premium for unlimited access to exclusive reports,
C-suite interviews, market analysis, and industry-wide research—with team licensing included.

Compare subscription plans

Already registered? Sign in here