In an interview with French online sport publication Sportbuzzbusiness.fr, Babolat’s sales director, Olivier Plancon, said that the company now expects padel to become nearly as relevant for the company as tennis, which remains its main sales driver.
Padel currently accounts for 25 percent of Babolat’s business in Europe, and 20 percent of the company’s business globally. Sponsoring will be key to promote the brand’s sales in the padel segment.
French equipment maker Babolat has announced that it is investing in a new padel technical center in Spain. The new unit, located in Sant Fruitós de Bages, about one hour from Barcelona, will be used by the brand as a studio for testing and developing its own padel racquets while ...
French brand Babolat has announced a seven-year extension to its contract with tennis star Carlos Alcaraz, which will now continue until at least 2030. The 21-year-old Spanish-born player was recently crowned Wimbledon champion and previously won the US Open in 2022. Alcaraz signed his first contract with Babolat at the ...
The Padel World Summit – scheduled for May 20-26, 2024, in Málaga, Spain – has launched a beta version of its website and posted to it a 15-page brochure to outline the event. This introduces the summit’s organizer – the International Padel Cluster, a non-profit with a current membership of ...
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