Bode Miller enters DTC ski business with Peak Ski


The newly founded Peak Ski Company LLC, based in Bozeman, Montana, has just launched its first six ski models offered direct-to-consumer through its website for the winter season 2022/23. Owners of the start-up are former World Cup pro skier Bode Miller and co-founder Andy Wirth, a ski industry veteran who ...

if you are already a subscriber of SGI Europe.

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Industry Research and Analysis: in-depth rankings and data
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

Or continue reading this article and register now.

For team or company-wide subscriptions and enquiries see our corporate membership page.