Product & Marketing

H&M enters the metaverse

2023-01-10T16:02:00

hmgoepprod

Like Adidas and Nike before it, H&M is venturing into the metaverse through the Roblox platform. In the retailer’s case, however, the design partnership is with a metaverse studio called Dubit, with offices in Leeds, London, Washington D.C. and Nashville. The result is called H&M Loooptopia Experience, were users can ...

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