More and more sports professionals are investing in sports brands while becoming their ambassadors. Their age is not a factor, apparently. Erling Haaland, the 20-year-old Norwegian footballer born in England who plays for Borussia Dortmund and the Norwegian football team, has joined Hyperice as an athlete ambassador and investor. Haaland will serve as “the face of global football” for the recovery technology firm and will support Hyperice’s global push, as the American company is expanding its presence in various European markets, specifically Germany, Spain, Italy, Portugal, France and the U.K. Hyperice represents the first equity stake for Haaland, who is only 20 years old. The financial terms of the agreement have remained undisclosed. As part of the multiyear partnership, Haaland and Hyperice will also collaborate on original content within their initiative to educate athletes and fans on the importance of recovery and mobility. Haaland is currently one of the most talented strikers in European football. He has scored 53 goals in 56 games played for Borussia Dortmund since joining the club in January 2020.