The International Olympic Committee (IOC) is introducing the first Olympic Collection apparel collection, including hoodies, sweatshirts and t-shirts. Each collection piece features the iconic Olympic rings, designed in 1913 to symbolize unity across continents, at the heart of its design. Each style also features bespoke design nods to the spirit of the Olympic Games, with familiar and inspirational details like “faster, higher, stronger – together” or “records are made to be broken.”
The Olympic Collection apparel falls under the IOC’s global licensing program, developed as part of the Olympic Agenda 2020 recommendations to promote the Olympic brand. The collection is available at shop.olympics.com, the unified online shop operated by the IOC. This complements the Olympic store on Tmall, developed in collaboration with worldwide Olympic and Paralympic partner Alibaba, the official platform for Chinese fans to purchase official Olympic and Paralympic products. Shop.olympics.com is available worldwide, except in Afghanistan, Belarus, China, Cuba, Iran, Libya, North Korea, Peru, Russia, Syria and Ukraine.
