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Lacoste has launched a new signature logo for brand ambassador Daniil Medvedev. The French sportswear unveiled the personalized logo at the Australian Open 2023, the first Grand Slam tennis tournament of the year, where Medvedev is wearing a dedicated co-branded collection that comprises a polo shirt, a T-shirt and a cap. The co-branded collection launched at and in Lacoste boutiques on Jan. 15. The logo was designed by Medvedev himself with the Lacoste creative studio.