Louis Vuitton has unveiled its first marketing campaign featuring Carlos Alcaraz. The Spanish tennis star was announced as a brand ambassador earlier this summer. Alcaraz is appearing in Louis Vuitton men’s New Formal Collection campaign, where he wears evening wear from the brand’s spring/summer 2024 collection.
Alcaraz made his ATP main-draw debut in 2020 at the Rio Open when he was just 16 years old. He won the 2022 US Open at the age of 19, becoming the youngest man and the first teenager in the Open Era to reach No. 1 in the ATP singles rankings. He won the 2023 Wimbledon Championships defeating Novak Djokovic in the final on July 16, just a few days after Louis Vuitton announced him as a brand ambassador. Louis Vuitton is a brand of French luxury conglomerate LVMH.
