Matrix Fitness, the commercial fitness equipment brand owned by Johnson Health Tech (JHT), will equip the touchscreen consoles of its new machines with the iFit connected fitness platform of Icon Health & Fitness. The partnership will give the users of Matrix’ machines access to the iFit library of workouts and studio classes. At the same time, it will mean that JHT will not need develop its own system in the increasingly competitive and litigious connected fitness space. The related problems probably led also Under Armour to decide the divestment of MyFitnessPal and Endomondo.