This year will mark a redefinition of the Moncler Genius project, characterized by its evolution “from a world of fashion collaborations to a platform for co-creation across different industries,” the company said.
Moncler will introduce this year’s roster of co-creators at The Art of Genius, a live show at the Olympia London in West Kensington on Feb. 20. Like more and more brands in today’s sporting goods market, the event will take place during London Fashion Week, to be held this year on Feb. 17-23.
At The Art of Genius, the brand will unveil the creators, concepts and collections for 2023 under one roof. The event will also be streamed live on Moncler.com, where visitors can sign up for exclusive content.
The Art of Genius 2023 lineup includes Alicia Keys, Pharrell Williams, Mercedes-Benz, Palm Angels, Frgmt, Adidas Originals, Salehe Bembury and Roc Nation by Jay-Z. In addition, Moncler has invited Rick Owens to be part of the event, where he will be presenting the Moncler + Rick Owens collection.
Moncler has held one Genius event a year since 2018, when it launched its Genius project.
