​New Balance establishes an “athlete advisory board”

Stating that it “favors a partnership model relationship over a sponsorship,” New Balance has established what it calls the Athlete Advisory Board, described as a “collective” of professional athletes, executives and “brand associates” to “aid in the important work coming from the internal teams grounded on the principles of co-authorship.” ...

Keep reading this article by becoming a member

Already an SGI Europe subscriber? Sign in here

Gated access promo

Enjoy full access to SGI Europe

To continue reading this article subscribe now for the following benefits:

  • Unlimited access to our highly trusted industry insights and analysis 
  • Our executive edition of SGI Europe (released every 2 weeks) - the must-read for all leaders and decision makers in the industry
  • Benchmark yourself against the market and competitors
  • Find inspiration to drive your business forward
  • Stay up to date with new business models and startups
  • Guest chronicles, interviews, insights from industry experts and knowledge partners
  • Case studies and best practises on business challenges
  • Download interactive charts, data and analysis to integrate into your presentations

SUBSCRIBE NOW  
for just 49€/month

Alternatively, try SGI Europe for 1€ for 30 days START YOUR 30-Day TRIAL NOW   

________________

If you are interested in a Team or Corporate subscription, click here to find out more