Swiss sports brand On has announced its own global running event series, called “On Track Nights.” The series will span three continents and five cities. On Track Nights will kick off in Los Angeles with the Track Fest in early May, followed by the Night of 10k PBs in Highgate (U.K.), FAST5000 in Montesson (France), Track Night Vienna in Vienna, and will close out in Melbourne in the autumn.

To build this new series, On is working with local partners who have long-standing experience in hosting track races. The series is open to the general public, and local athletes will be competing alongside world-class talents. Entertainment will be “a key part of On Track Nights,” the company said. Visitors will be offered interactive booths, recovery stations, food and beverage outlets, athlete appearances and other activities inside and around the tracks.