+++ Nike will be releasing in early 2021 an eco-friendly “Mean Green” iteration of its Challenger OG sneaker that is made using at least 20 percent recycled waste +++
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PRODUCT
2021-01-21T20:47:00Z
+++ Decathlon says it is working on a face mask that can be used while practicing sports +++
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Footjoy launches a new HyperFlex shoe and glove
2021-01-20T16:43:00Z
Footjoy , a brand of Acushnet , is launching a new iteration of the HyperFlex golf shoe that features the new Wrapid BOA lacing system as well as an innovative OptiFlex outsole, which is said to flex naturally with the wearer’s foot. A thin, semi-rigid TPU flex plate ...
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New technology automatically adjusts iFit workouts to the heart rate
2021-01-15T17:26:00Z
Icon Health and Fitness has announced that iFit , the patented connected fitness platform that powers its NordicTrack , ProForm and Freemotion equipment, is about to release the iFit Active Pulse , a new patent-pending technology that allows a member’s heart rate to automatically tailor the ...
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MARKETING
2021-01-21T20:46:00Z
+++ J.Lindeberg has announced a multi-year clothing deal with Nelly Korda , the American professional golfer on the Ladies Professional Golf Association (LPGA) Tour, who will wear the apparel of the Scandinavian clothing brand on tour +++ Ping has extended its equipment contract with Tyrrell Hatton , ...
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Adidas sponsors a young, high-ranking tennis player
2021-01-21T17:46:00Z
Adidas has announced a “long-term partnership” with Félix Auger-Aliassime , the youngest tennis player in the global ranking of the top 25 professionals. At the age of 20, the Canadian has scored as the 21 st best male tennisman. Adidas indicates that one reason for the partnership is ...
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Decathlon signs merchandising deal with the NBA
2021-01-21T16:01:00Z
Decathon has signed its first partnership with an American sports league, the National Basketball Association (NBA) . Through this multi-year merchandising deal, the big French-based sporting goods retailer will become the NBA’s official licensee in Africa, Asia, Europe, the Middle East and Latin America. Decathlon will be developing NBA ...
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