Saucony is launching a new initiative, Run It Local, to support specialty running retailers across the EMEA region. The €335,000 campaign will run from July to September with various activities. Beginning with a drive to access runner-reach, a geo-targeted social media burst and digital ads will highlight the benefits of choosing a running shoe from a specialty store. This will be followed by a seasonal running lifestyle advertising campaign to raise awareness of the Saucony brand. Local initiatives will also take place across Saucony’s partners in EMEA, including running shoe tests, city pop-ups and retailer recognition programs. A variety of promotional and seasonal POS materials will be available for running retailers to help bring the brand to life in-store.