Swedish retail chain Stadium and Swedish para-alpine skier Ebba Årsjö are entering into a long-term collaboration next year. The main focus of the partnership is to inspire children and young people to try new sports and take on challenges in their own way, according to their own conditions. Årsjö made a major breakthrough in 2020, achieving great success in several alpine sports within para-sports in a short period of time. Årsjö’s career has already seen medals of the highest value and several impressive podium finishes in the World Cup, World Championships and Paralympics. Ebba competes in slalom, giant slalom, super-G and parallel slalom.
During the ambassadorship, Årsjö will be seen in various contexts together with Stadium. For example, she will participate in Stadium’s youth sports camp, distribute Stadium activity bags to school children and also be the face of Stadium’s winter campaign.
