Superdry has announced a three-year partnership with Neymar Jr. on a 100 percent organic underwear and sleepwear collection. The British sportswear brand, which is strong in activewear, has committed to become a 100 percent organic cotton brand by 2030. The relationship with the Brazilian football star will also see Superdry commit to supporting the Instituto Projeto Neymar Jr. (iNJR), which is based out of the Jardim Glória neighborhood, in Praia Grande, where the footballer grew up. The non-profit association works to expand opportunities for socially vulnerable children, adolescents and their families through education, culture, sport and health. Neymar Jr. currently plays for Paris Saint-Germain and the Brazilian National Team. During his career, he has won the Champions League, the Copa Libertadores as well as domestic trophies in France, Spain and Brazil, along with an Olympic gold medal with the Brazil National Team in 2016.

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