In its first move of the kind to support its upmarket image, Technogym has partnered with the creative team at the Christian Dior fashion house to develop an exclusive, limited-edition line of home fitness products. The stylish, black and white line includes a treadmill, a multi-function bench and a wellness ball. The line will be exclusively available at Dior boutiques around the world from January 2022.
The quiet and compact Technogym My Run for Dior treadmill can be connected with Technogym’s MyRun app on its console to choose an on-demand running or walking workout. The Technogym Bench for Dior comes with a series of dumbbells, elastics and knuckles to allow more than 200 exercises available on the recently launched Technogym App. The Technogym Ball for Dior allows the user to move while sitting, performing a complete exercise program for flexibility, toning and balance.
Dior indicates that the collaboration should be viewed in the context of its own Dior Vibe line of sportswear for spring/summer 2022. First shown in Athens in June, it comprises original leggings, boxing shorts and sports bras.
Technogym’s latest financial results, published on Aug. 2, showed a 75.8 percent increase in net profit to €20.0 million for the first half ended June 30 on 24.2 percent higher revenues of €276.3 million, up by 26.8 percent on a constant-currency basis. The adjusted Ebitda margin went up to 17.3 percent from 17.1 percent in the year-earlier period.
While the company’s B2B business grew by 11.7 percent to €179.0 million, accelerating in the second quarter following the reopening of many gyms, the smaller B2C business jumped by 56.5 percent to €97.2 million. Most of the home fitness revenues came from Europe, where total sales outside Italy rose by 20.7 percent to €127.8 million.