Zalando is adding what it calls “assortment-related benefits” to its loyalty program, Zalando Plus. The first is Plus Early Access, which, as the name suggests, provides program members – initially in Germany – with early access to new products. And the first product being offered under the new scheme is a Puma x Pamela Reif fitness collection. The benefits of Zalando Plus also include curated advice from Zalando’s personal stylists and extra customer service. The annual fee is €15.