Paris Saint-Germain (PSG) has announced that it is expanding its partnership with Lids Sports Group. The French football club will entrust Lids to oversee operations for the club’s European locations. The expansion follows the openings of the Fanatics and Lids-operated PSG permanent store in Los Angeles in 2021 and the flagship store opening on New York’s 5th Avenue in early 2022. Besides the club’s full range, the PSG stores in Europe will include customization stations, a feature available in most Lids retail stores, where consumers can customize products on-site.
