Puma and Ferrari, the Italian carmaker with a Formula One racing team, have agreed to a long-term extension of their partnership, whereby Puma is going to be the official licensing partner for Ferrari-branded products and the official supplier of team and race wear for Scuderia Ferrari
German brand chose New York streets over stadium launches to unveil kits for five African nations and six others ahead of this summer’s World Cup.
The Italian brand pairs its first Naples store with a short film tracing 40 years of community ties to the city’s Resina vintage market.
UEFA’s commercial arm has launched a formal tender for the Champions League match ball from 2027–28, with Puma and Nike among the potential challengers to Adidas.
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