Puma announced that Luis Suárez, the 31-year-old Uruguayan striker of the FC Barcelona team and the national Uruguayan team, has agreed to endorse its brand. With more than 450 goals signed since 2012, he is regarded as one of the world's best strikers. Adidas has been his sponsor through the recent World Cup in Russia, starting in 2010 under a deal said to have been worth $1 million.