Puma has brought together TheColorGrey and Romelu Lukaku to release a song called “New Levels,” whose lyrics pay homage to Lukaku's tough upbringing and rise to international football stardom. Lukaku, who is a Puma Football ambassador, is already the highest scorer of all time for Belgium's national football team, and he is only 25 years old. Lukaku plays for Manchester United in the English Premier League, wearing the Puma One Stun Pack. The musical project is part of Puma's effort to reach out to football fans on and off the pitch. “TheColorGrey,” born Will Michiels, is a Belgian hip-hop and urban music artist, and a friend of Lukaku's. Michiels and Lukaku were both born in the same city of Antwerp, Belgium, around the same time, and both have Congolese roots. Also, they both experienced hardships growing up, before becoming famous in their respective fields.

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