Puma has unveiled new collaborations and capsule collections with Shantell Martin and Hello Kitty. The sportswear brand has partnered with Shantell Martin, the British visual artist best known for her stream-of-consciousness drawings, on a capsule collection of sneakers and apparel. The pieces of this collection, entirely black and white, all feature Martin's signature illustrations and lettering. One of the items in this collection is Puma's Suede sneaker, which celebrates its 50th anniversary this year, with the design of the artist. Part of the Puma x Shantell Martin collection is already available online at www.puma.com, in Puma stores and via select retailers, while a second release is schedule for April 21. Puma has also unveiled a capsule collection designed in collaboration with Hello Kitty. This new seven-piece womenswear collection of ready-to-wear pieces and accessories comprises a t-shirt, hoodie, jogger, gym sack, backpack and hat, all dotted with Hello Kitty motifs.