Puma hires a new country manager for Benelux

As of March 1, 2022, Gerwin Willemsen will be Puma’s country manager for Benelux, in charge of sales, marketing and operations. He will be taking over from Bas van den Bemt. Willemsen has been with Adidas Benelux for the past 12 years or so, most recently as sales director for digital wholesale accounts. Before that he spent about six years managing accounts for Grolsch, a 400-year-old Dutch beer company that now belongs to the Asahi Group.