Puma is the new official match ball supplier and official technical sponsor of Liga Portugal, the top-level Portuguese football league, in a sponsorship and licensing deal starting from the 2023/24 season. The two organizations will also work together on marketing, events and brand activation. The agreement was negotiated in 2022, Liga Portugal said in a statement. It was then made official on June 7, 2023, in a ceremony held at Liga Portugal and attended by Pedro Proença, the president of Liga Portugal, and Javier Ortega, Puma’s general director for Southern Europe.