Puma has signed a multi-year sponsorship contract with the Brazilian Confederation of Athletics. The new agreement, effective July 2022, will see Brazilian athletic teams wear Puma apparel for the first time at the World Athletics Championships in Oregon this summer. The partnership includes 24 adult and youth teams, including male and female athletes. The new agreement has been described by Puma as “a landmark,” as it will be the first time that Puma sponsors a Brazilian national sports team.

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