Puma will launch the first collection designed by Selena Gomez. The collection is called “Strong Girl,” a name inspired by the singer's initials. It will comprise women's footwear, apparel and accessories, all characterized by confident colors and bold silhouettes, to make the wearer stand out from the crowd. The collection will come particularly in black, white and gray, colors that the American artist wears most in her daily life, said Puma. The collection will be available in store and on puma.com on Dec. 12.

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