Puma will sponsor the “Puma Search for a Star” campaign in the U.K., a special initiative intended to find future football stars, during the Total Football Show running at Lilleshall on July 8-10
German brand chose New York streets over stadium launches to unveil kits for five African nations and six others ahead of this summer’s World Cup.
The Italian brand pairs its first Naples store with a short film tracing 40 years of community ties to the city’s Resina vintage market.
UEFA’s commercial arm has launched a formal tender for the Champions League match ball from 2027–28, with Puma and Nike among the potential challengers to Adidas.
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