Pure Fishing, which is now owned by the private-equity firm Sycamore Partners, has acquired the two saltwater tackle producers Fin-Nor and Van Staal, both headquartered in Tulsa, Oklahoma, and owned until now by W.C. Bradley/Zebco Holdings. The terms remain undisclosed, but Captain Craig Cantelmo, a former director of sales at Fin-Nor, is coming to Pure Fishing as part of the deal. He will be reporting to Dave Bulthuis, the acquiring company's new president of North America. Pure Fishing, which also owns Penn Fishing, is already dominant on the saltwater tackle market. Fin-Nor dates back to 1933, when Captain Tommy Gifford, other captains from Miami and an inventor, Frederick Martin Grieten, collaborated on a prototype reel that went on to land a 527-pound bluefin tuna. Fin-Nor's reels have since collected more than 900 International Gamefish Association (IGFA) records. Van Staal is much more recent, having been founded in the 1990s. Pure Fishing, former property of the former Jarden Corporation, was itself acquired by Sycamore Partners from Newell Brands early this year for $1.3 billion.

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