PureGym enters the U.S. market

PureGym, the U.K.-based operator of affordable fitness clubs, has opened its first gym in the U.S., located in Tysons Corner, Virginia. It will be followed by two others shortly in Springfield, Virginia and Elkridge, Maryland. Franchising is a possibility going forward. Memberships start at $9.99, with no long-term contractual obligations. ...

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