Rapala and Shimano, the leading manufacturers of fishing rods and...

2011-06-22T00:00:00

Rapala and Shimano, the leading manufacturers of fishing rods and reels, have agreed to merge their existing U.K. distribution activities into an equal joint venture, Shimano Normark UK. This joint venture will enter into a distribution agreement with Rapala and its subsidiary, Dynamite Baits, regarding Rapala's current product offering in ...

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