Reed Exhibitions, probably the world's largest trade-show operator, organizers of the Fibo fitness trade show in Cologne, Germany, are eying new markets.  It is about to land in Saudi Arabia with a show called Saudi ISF which stands for International Sport & Fitness. The event taking place in Jeddah from Nov. 24-27, 2014, at the Jeddah Centre for Forums and Events is organized by Reed and its local partner, Sunaidi Exhibitions. The hosts expect more than 120 exhibitors, partially grouped in national or regional pavilions, and about 15,000 visitors. The show will be run in the kingdom, which is the largest national economy in the Middle East, with the tag “powered by Fibo.”

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