Reef Lifestyle, the premium surf brand recently divested by VF Corp., has established partnerships to transfer the distribution of its footwear to specialists in Europe, the Middle East and Africa (EMEA). The distributors include Brandfusion Holland (Netherlands, Belgium and Luxembourg), Quality Brands (Germany, Austria, Switzerland and France), Georgoudas OE (Greece), Audes Group (Italy), Unify Brand Partnerships (U.K. and Ireland), Albion 1879 (Spain and Portugal) and A. IL Ltd. (Israel). According to Mike Jensen, Reef's brand president, the objective is to drive growth.