Reef, the U.S. brand of surf shoes, apparel and accessories, has opened its first “full price” store in Europe, and specifically in Marbella, Spain, according to CMDsport. Enabling the move is Albion 1879, which handles the brand’s distribution in Spain, Portugal and Andorra and operates some 1,000 points of sale for such brands as Ugg, Steve Madden and Ted Baker.
Reef was founded in 1984 by brothers Fernando and Santiago Aguerre.
Surfing has traditionally shunned helmets, but rising concerns about head trauma are changing attitudes in the sport. At this year’s Lexus Pipe Pro, an increasing number of Championship Tour surfers wore helmets, recognizing the risks posed by dense crowds and dangerous breaks over shallow reefs. While helmets remain optional at ...
Surf and beach lifestyle brand Reef, founded in 1984 and now a portfolio company of certain affiliates of Charlesbank Capital Partners, has appointed Daniella Turenshine as its new Chief Financial Officer, effective April 22, 2024. She replaces David Lin, who held the position for the past seven years. Turenshine most ...
From Moncler’s return to Lululemon’s accessible design and less restrictive Olympic branding rules, the Winter Games showcase a new era of Olympic branding and team apparel.
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