2017-08-11T00:00:00+01:00
Replacing Adidas, New Balance has signed up Artur Boruc, goalkeeper for the Bournemouth team and the Polish national team
2026-06-03T17:54:00Z By Valentina Giannella
The Herzogenaurach brand holds the deepest African kit portfolio at the tournament.
2026-06-03T11:22:00Z By Valentina Giannella
A $400m+ deal with Stephen Curry caps a multi-year push by Li-Ning to break out of China. Here’s what the strategy actually looks like.
2026-06-02T13:51:00Z By SGI Europe Editorial Team
Sports Direct banks on retro shirts and nostalgia to win the FIFA World Cup 2026 retail window