The Active Brands Group Scandinavia (ABG) of Sweden has been handling the distribution in the Nordic and Baltic countries for a Swedish brand of knee sleeves and other compression gear, Rehband, since June. It is now taking charge of Rehband’s regional e-commerce operations as well, with a website that is making its debut this month. A third Swedish entity, the IT company Vendre, will be handling the internet platform’s back end. Hélène Briggert, an e-com manager at ABG, has told Sportfack that the new arrangement results from a joint investment by the two companies and that it will also cover physical retail. The agreement will also open up cross-selling opportunities for other brands distributed more widely by ABG such as Aetrex, Ortho Movement, Sneaker Lab, Weightsoles, Knotley and SmellWell. Founded in 1955 in Stockholm, where it still maintains its headquarters, Rehband designs and produces in Europe several lines of joint-supporting sports bands, selling them in about 30 countries. The company was acquired by a German prosthesis producer, Ottobock, in 1994.