Arsenal has launched My Arsenal Rewards, a new fan loyalty program that gives fans the opportunity to convert their interactions with the club – ticket purchase, shopping at Arsenal Direct and Arsenal Retail etc. – into prizes, rewards and “money can’t buy” experiences. Adidas, the club’s team supplier, and Cadbury are already on board as partners of the new loyalty scheme, and more sponsors have reportedly expressed interest in the scheme. The membership card can be used to make purchases at the club’s online and physical stores as well as with a range of partners and affiliates.

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