Authentic Brands Group has entered into a new long-term agreement with its strategic partner Liberated Brands, to be the retail and e-commerce operator for its brands Quiksilver, Billabong, Roxy, RVCA, Honolua and the recently acquired Boardriders in the US and Canada.
Additionally, Liberated will become the license partner and wholesale distributor in the US and Canada for Billabong, RVCA, and Honolua adult Sportswear, Activewear, Swimwear, Outerwear, Headwear and Base Layer products.
Liberated is already the core licensee and operating partner for other Authentic-owned leading action and outdoor sports brands Volcom and Spyder.
Authentic will announce additional partners in the coming months and leverage its proprietary platform and expertise to expand the brands across categories and territories.
Image source: Authentic Brands Group
