According to DiffusionSport, Avia is returning to Europe, and specifically to Spain, after an absence of about a decade. To this end, the American brand of athletic footwear has secured a licensing and distribution deal with Sandsock S.L., a firm in Barcelona. Sandsock has since presented Avia’s collection for summer 2022, making it available to sporting goods and shoe stores. Sandsock’s strategy, says DiffusionSport, is to offer a product line inspired by current trends, with formats that delve into casual and urban styles while retaining both an athletic and a retro feel.
Avia is owned by the wholesale, sourcing and brand-management firm Galaxy Universal, which announced in October of last year, as we then reported, that it was acquiring the activewear brands of the bankrupt Sequential Brands Group. Avia was among them, and Galaxy was at the time already an Avia licensee.
Avia’s former distributor in Spain was Proged, headquartered in Álava.
