Blue Tomato is opening its second and third stores in Finland, a country where many customers have been ordering from its website for many years. The Austrian-based action sports retailer owned by Zumiez started working offline there a year ago with a shop in Helsinki. New ones will follow in Tempere and Turku later this month. Their opening will be accompanied by workshops with a snowboard club and the screening of movies featuring Blue Tomato team riders. The new locations will bring the number of physical Blue Tomato stores in Europe up to 54. Most of them are in Austria and Germany, others are in Switzerland and the Netherlands.
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